Scott Gerke
Founder/CEO
Your website isn't showing up in local search. People in your neighborhood are looking for exactly what you do, but they find your competitors instead. In a market as dense and fast-moving as New York, where every block has another option, you cannot afford to be invisible on Google or the answer engines people ask every day. When business owners in New York search for the best local SEO or a custom website that actually ranks, eezyRank is who handles those calls.
Your site needs more than a pretty design. It needs to be structured so Google and AI tools like ChatGPT pull your information as the trusted answer. Do not let another quarter go by with a site that loads slow, has no location pages, and isn't mapped to your Google Business Profile. The pages that win in New York are built for how people search now. We bake the technical SEO, the AI-ready schema, and automated local content directly into every build. No add-ons, no upsells.
We rebuilt the site for Central Insulation, turning their WordPress presence into a full ranking matrix that gets them local jobs and national exposure in their space. Over in a different niche, we swapped a Squarespace site for a full eezyRank setup for Shine Remote Wellness, integrating direct booking so clients pay from the page. That's the standard. If your site isn't working that hard for you in New York, we can fix it.
Common Question in New York
My Google Business Profile shows wrong hours and old photos
In New York, wrong hours or old photos on your profile send customers to the wrong address or a locked door. A listing that still shows last year’s holiday schedule or a photo from before the sidewalk shed went up makes your business look closed or careless. Replace outdated images with fresh shots of your actual storefront and team now, because every confused caller is a lost sale.
What Our Customers Say
“
★★★★★
Scott went above and beyond anything we ever could've expected. He didn't just teach our team how to use Claude. He opened our eyes to a whole new way of working. He pulled our entire business together, rebuilt our sales process from the ground up, helped us get payroll organized, and got us ready to launch our new sales team. The real difference for us has been Scott. We're going to keep working with him long-term.
T.J. Reagan·
“
★★★★★
Highly recommend Scott and team! They are experts in building business presence in today’s online world.
Andy Cirino· Google
“
★★★★★
Working with Scott has been amazing! His ability to ingest information, understand it, and then help you understand it is second to none. His work ethic is unlike any I've seen. Scott's forward-thinking mindset is incredibly refreshing and helpful. If you want your website to be found more easily, do yourself a favor and talk to Scott and his team. But don't stop there - Scott has a wealth of knowledge that can help you in so many ways.
Eric Lefebvre· Google
Our Services
Custom Website BuildA new site built to rank from day one. Local SEO, AI search readiness, and a working content engine baked in. Live in days, no agency markup.
AI Blog EngineAI-written blog articles published on autopilot. SEO-tuned, brand-voice trained, with custom images and social distribution included. Costs less than a single freelance article per month.
Local SEORank higher in every city you serve. Automated location pages, Google Business Profile sync, heat-map ranking proof, and the technical SEO Google actually rewards.
AI Search VisibilityGet found in ChatGPT, Perplexity, and Google AI Overviews. Schema, content, and site structure tuned for how answer engines cite sources. Free AI readiness audit included.
Google Business Profile SetupWe claim, verify, and fully build out your Google Business Profile so you show up on the map.
Our Work
Trusted Partners
Most businesses in New York operate block by block. You aren't competing with the whole internet. You are up against the shop three streets over or the practice on the same avenue. When someone pulls out their phone and searches on the fly here, they want a result that feels like it belongs to the neighborhood. Your online presence has to reflect that same direct, local connection, or you get passed by in the time it takes to scroll.
We move fast because New York moves fast. Our builds go live in days, not months. The Fisheez platform connects buyers and sellers right where they are, and our work follows that same principle: a tight, working connection between your business and the person looking for it. If your site isn't securing that connection for every search that happens around you, we should talk.
Your Local Team
Cities we serve in New York
Recent Articles
64% of Google Searches Are Now Questions—But 75% of Service Businesses Still Optimize for Keywords
Search behavior has fundamentally shifted. 64% of Google searches are now question-based and conversational, yet three-quarters of service businesses still optimize for traditional keywords. Zero-click results and AI answers are fragmenting traffic for those stuck in the old approach—but this creates a massive opportunity for businesses ready to adapt.
Read more →
How to Scale Content Production from 5-10 to 50+ Pieces Weekly: The Content Automation Playbook for Service Businesses
Service businesses publishing 20-50 optimized pieces monthly are capturing 3x more qualified leads than competitors stuck at 2-3 pieces. Here's how content automation makes that possible—without sacrificing your brand voice or breaking the budget.
Read more →
Why Service Businesses Are Ditching $2,500/Month SEO Retainers for AI-Optimized Automation
Service businesses are abandoning expensive SEO retainers for AI-optimized automation—cutting costs by 90% while generating 3x more leads per dollar. Here's the financial case that's reshaping how competitive industries approach search visibility.
Read more →
Why Every Service Needs Its Own Page
Most businesses cram everything they do onto one page. Google reads that as one topic, so you only get found for one thing. When each service gets its own page, you can get found for all of…
Read more →
AI Search Optimization Costs 60% Less Than Traditional SEO—Here's What Cincinnati Businesses Actually Pay
The quick answer, plus the stuff most people miss.
Read more →
Why Google AI Overviews Never Mention Your Cincinnati Business—And How to Get Cited in 23 Days
Google AI Overviews now appear in 64% of all searches—but your business isn't getting cited. We break down why your competitors show up in AI answers and you don't, plus the technical setup that gets you visible in 23-31 days.
Read more →Frequently Asked Questions
Common situations in New York
Specific situations we go deeper on for New York. Tap one to see the full answer.
Custom Website Build
Why doesn't my website show up for local searches
Custom Website Build
How long does SEO take to work
Local SEO
Can I do SEO myself or do I need to hire someone
Custom Website Build
Can I do SEO myself or do I need to hire someone
Custom Website Build
How to choose a good SEO company
Custom Website Build
Do I need to post on social media for SEO
Custom Website Build
Is it too late to start SEO for my business
AI Blog Engine
My blog articles don't get found on Google
AI Blog Engine
ChatGPT never mentions my business
AI Blog Engine
My blog posts don't bring in customers
AI Blog Engine
How much does automated blog writing cost
AI Blog Engine
Writing blog posts vs using AI blog software