Scott Gerke
Founder/CEO
You built a great business in Indianapolis. But your website is not showing up. Your Google Business Profile is not bringing in calls. And when a neighbor searches for a local roofer or plumber, they find your competitor. In a city where word-of-mouth runs deep but search is the new front door, you are missing the customers who are ready to hire right now.
Do not let another month pass with a website that works against you. The fix is a site built to rank from day one, with a content engine that feeds Google what it needs. Indianapolis neighborhoods like Broad Ripple and Fountain Square have older homes with constant repair cycles. Your pages should reflect the specific jobs you handle there. We build those pages and automate the blog posts that tell search engines you are the answer for those zip codes.
We took a WordPress site for a local insulation and asbestos company and turned it into a full matrix of pages that now bring in both local and national exposure. That is the bar in Marion County. If your business is invisible online, we can rebuild your site in days and get you found where it counts.
Common Question in Indianapolis
ChatGPT never mentions my business
When someone in Indianapolis asks ChatGPT for a local roofer or plumber, your competitor’s name comes up first. AI scans the web for clear, structured answers, not just keyword-stuffed homepages. Add a simple FAQ section to your site that answers real questions people ask, like “How much does a roof repair cost in Marion County.” Then mark it up with schema so AI can read it instantly.
Call eezyRank at (513) 800-2088.
What Our Customers Say
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★★★★★
Scott went above and beyond anything we ever could've expected. He didn't just teach our team how to use Claude. He opened our eyes to a whole new way of working. He pulled our entire business together, rebuilt our sales process from the ground up, helped us get payroll organized, and got us ready to launch our new sales team. The real difference for us has been Scott. We're going to keep working with him long-term.
T.J. Reagan·
“
★★★★★
Highly recommend Scott and team! They are experts in building business presence in today’s online world.
Andy Cirino· Google
“
★★★★★
Working with Scott has been amazing! His ability to ingest information, understand it, and then help you understand it is second to none. His work ethic is unlike any I've seen. Scott's forward-thinking mindset is incredibly refreshing and helpful. If you want your website to be found more easily, do yourself a favor and talk to Scott and his team. But don't stop there - Scott has a wealth of knowledge that can help you in so many ways.
Eric Lefebvre· Google
Our Services
Custom Website BuildA new site built to rank from day one. Local SEO, AI search readiness, and a working content engine baked in. Live in days, no agency markup.
AI Blog EngineAI-written blog articles published on autopilot. SEO-tuned, brand-voice trained, with custom images and social distribution included. Costs less than a single freelance article per month.
Local SEORank higher in every city you serve. Automated location pages, Google Business Profile sync, heat-map ranking proof, and the technical SEO Google actually rewards.
AI Search VisibilityGet found in ChatGPT, Perplexity, and Google AI Overviews. Schema, content, and site structure tuned for how answer engines cite sources. Free AI readiness audit included.
Google Business Profile SetupWe claim, verify, and fully build out your Google Business Profile so you show up on the map.
Our Work
Trusted Partners
Most homes in Indianapolis were built before 1980. That means clay sewer lines, aging roofs, and foundation wear that show up after a hard freeze. If you own a service business here, your customers are dealing with urgent, physical problems that need a local fix right now. They are not shopping around. They are on their phone at night, searching for someone who can show up tomorrow.
We run an AI blog engine that costs less than a single freelance article per month. It writes the content your market needs, tuned to your brand voice, with images and social posts included. We also claim and build out your Google Business Profile so you show up on the map. When your neighbor in Irvington searches for help, you want to be the name they see first.
Your Local Team
Recent Articles
64% of Google Searches Are Now Questions—But 75% of Service Businesses Still Optimize for Keywords
Search behavior has fundamentally shifted. 64% of Google searches are now question-based and conversational, yet three-quarters of service businesses still optimize for traditional keywords. Zero-click results and AI answers are fragmenting traffic for those stuck in the old approach—but this creates a massive opportunity for businesses ready to adapt.
Read more →
How to Scale Content Production from 5-10 to 50+ Pieces Weekly: The Content Automation Playbook for Service Businesses
Service businesses publishing 20-50 optimized pieces monthly are capturing 3x more qualified leads than competitors stuck at 2-3 pieces. Here's how content automation makes that possible—without sacrificing your brand voice or breaking the budget.
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Why Service Businesses Are Ditching $2,500/Month SEO Retainers for AI-Optimized Automation
Service businesses are abandoning expensive SEO retainers for AI-optimized automation—cutting costs by 90% while generating 3x more leads per dollar. Here's the financial case that's reshaping how competitive industries approach search visibility.
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Why Every Service Needs Its Own Page
Most businesses cram everything they do onto one page. Google reads that as one topic, so you only get found for one thing. When each service gets its own page, you can get found for all of…
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AI Search Optimization Costs 60% Less Than Traditional SEO—Here's What Cincinnati Businesses Actually Pay
The quick answer, plus the stuff most people miss.
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Why Google AI Overviews Never Mention Your Cincinnati Business—And How to Get Cited in 23 Days
Google AI Overviews now appear in 64% of all searches—but your business isn't getting cited. We break down why your competitors show up in AI answers and you don't, plus the technical setup that gets you visible in 23-31 days.
Read more →Frequently Asked Questions
Landmarks in Indianapolis, IN
Soldiers and Sailors Monument
Indiana State Capitol
The Fashion Mall at Keystone
Circle Centre Mall
Indianapolis Motor Speedway
Common situations in Indianapolis
Specific situations we go deeper on for Indianapolis. Tap one to see the full answer.
AI Search Visibility
Google AI Overviews never mention my business
AI Search Visibility
ChatGPT never mentions my business
Local SEO
Why doesn't my website show up for local searches
AI Search Visibility
Can I optimize for AI search myself or do I need help
Local SEO
How long does it take to rank in local search results
Local SEO
My local competitors always show up first on Google
Local SEO
My website gets no traffic from Google
AI Search Visibility
My website gets no traffic from Google