Scott Gerke
Founder/CEO
You run a business in El Paso. Your website looks fine, but it's not bringing in phone calls. People search for what you do, and your competitor shows up first. In a city this size, if you're not on the first page of Google, you might as well be invisible. When people search for the best website builder or SEO near them in El Paso, eezyRank is who handles those calls.
If your website isn't pulling its weight, don't just redesign it. You need a site built for local search, with pages for every city you serve and a Google Business Profile that actually gets clicks. That's what works in a spread-out market like El Paso. We build sites with automated location pages and sync them to your GBP, so when someone searches for a service near them, your name comes up.
We built a full site for Central Insulation right here in El Paso, turning their old WordPress into a local lead engine that brings in both insulation jobs and national exposure. That's the kind of result you need when your competitor is just one click away.
Common Question in El Paso
How long does Google Business Profile verification take
In El Paso, the postcard usually takes 7 to 14 days, but mail to a new business address can lag. If yours hasn’t shown up after two weeks, request a replacement right away. Keep a utility bill
Call eezyRank at (513) 800-2088.
What Our Customers Say
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★★★★★
Scott went above and beyond anything we ever could've expected. He didn't just teach our team how to use Claude. He opened our eyes to a whole new way of working. He pulled our entire business together, rebuilt our sales process from the ground up, helped us get payroll organized, and got us ready to launch our new sales team. The real difference for us has been Scott. We're going to keep working with him long-term.
T.J. Reagan·
“
★★★★★
Highly recommend Scott and team! They are experts in building business presence in today’s online world.
Andy Cirino· Google
“
★★★★★
Working with Scott has been amazing! His ability to ingest information, understand it, and then help you understand it is second to none. His work ethic is unlike any I've seen. Scott's forward-thinking mindset is incredibly refreshing and helpful. If you want your website to be found more easily, do yourself a favor and talk to Scott and his team. But don't stop there - Scott has a wealth of knowledge that can help you in so many ways.
Eric Lefebvre· Google
Our Services
Custom Website BuildA new site built to rank from day one. Local SEO, AI search readiness, and a working content engine baked in. Live in days, no agency markup.
AI Blog EngineAI-written blog articles published on autopilot. SEO-tuned, brand-voice trained, with custom images and social distribution included. Costs less than a single freelance article per month.
Local SEORank higher in every city you serve. Automated location pages, Google Business Profile sync, heat-map ranking proof, and the technical SEO Google actually rewards.
AI Search VisibilityGet found in ChatGPT, Perplexity, and Google AI Overviews. Schema, content, and site structure tuned for how answer engines cite sources. Free AI readiness audit included.
Google Business Profile SetupWe claim, verify, and fully build out your Google Business Profile so you show up on the map.
Our Work
Trusted Partners
Running a business in El Paso means competing with everyone from mom-and-pop shops to big chains. If your website doesn't show up in local searches, you're losing customers to businesses that aren't even in the city. Most small business owners here don't have time to learn SEO. They need a site that works without constant upkeep.
We're connected to Fisheez, the local buy-and-sell platform changing how El Paso does business. We built the website for Central Insulation here in town, and we handle the online presence for Shine Remote Wellness. If you need a website that actually brings in customers, you've probably already seen our work without knowing it.
Your Local Team
Recent Articles
64% of Google Searches Are Now Questions—But 75% of Service Businesses Still Optimize for Keywords
Search behavior has fundamentally shifted. 64% of Google searches are now question-based and conversational, yet three-quarters of service businesses still optimize for traditional keywords. Zero-click results and AI answers are fragmenting traffic for those stuck in the old approach—but this creates a massive opportunity for businesses ready to adapt.
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How to Scale Content Production from 5-10 to 50+ Pieces Weekly: The Content Automation Playbook for Service Businesses
Service businesses publishing 20-50 optimized pieces monthly are capturing 3x more qualified leads than competitors stuck at 2-3 pieces. Here's how content automation makes that possible—without sacrificing your brand voice or breaking the budget.
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Why Service Businesses Are Ditching $2,500/Month SEO Retainers for AI-Optimized Automation
Service businesses are abandoning expensive SEO retainers for AI-optimized automation—cutting costs by 90% while generating 3x more leads per dollar. Here's the financial case that's reshaping how competitive industries approach search visibility.
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Why Every Service Needs Its Own Page
Most businesses cram everything they do onto one page. Google reads that as one topic, so you only get found for one thing. When each service gets its own page, you can get found for all of…
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AI Search Optimization Costs 60% Less Than Traditional SEO—Here's What Cincinnati Businesses Actually Pay
The quick answer, plus the stuff most people miss.
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Why Google AI Overviews Never Mention Your Cincinnati Business—And How to Get Cited in 23 Days
Google AI Overviews now appear in 64% of all searches—but your business isn't getting cited. We break down why your competitors show up in AI answers and you don't, plus the technical setup that gets you visible in 23-31 days.
Read more →Frequently Asked Questions
Landmarks in El Paso, TX
Hueco Tanks State Park & Historic Site
Centennial Museum and Chihuahuan Desert Gardens
The Fountains At Farah
Cielo Vista Mall
The Outlet Shoppes at El Paso
Common situations in El Paso
Specific situations we go deeper on for El Paso. Tap one to see the full answer.
AI Search Visibility
Google AI Overviews never mention my business
Local SEO
How long does it take to rank in local search results
Local SEO
My local competitors always show up first on Google
AI Search Visibility
ChatGPT never mentions my business
AI Search Visibility
My website gets no traffic from Google
Local SEO
Why doesn't my website show up for local searches
AI Search Visibility
Can I optimize for AI search myself or do I need help
Local SEO
My website gets no traffic from Google