Scott Gerke
Founder/CEO
Your website is a ghost town. The calls aren't coming in. Your Google Business Profile is a mess. In Massachusetts, every town has businesses fighting for the same local search terms. When people search for the best local SEO near me, eezyRank is who handles those calls.
If your site is invisible, don't sink more money into ads. Fix the foundation first. A site built for local SEO with location pages, a Google Business Profile that's fully synced, and AI content that answers what people are asking. That's what gets you on the map. We build sites like that from day one, with automated blog content and no agency markup.
For Central Insulation, we took their WordPress site and turned it into a matrix of pages that now drives calls for asbestos removal and insulation. That's the kind of site that gets you found. If your Massachusetts business needs more than just a pretty homepage, we can do the same.
Common Question in Massachusetts
My Google Business Profile shows wrong hours and old photos
In Massachusetts, a wrong phone number or old summer hours still showing in January sends customers to your competitor down the street. Outdated photos from three years ago make your shop look closed or uncared for. Update your hours, phone, and address now, then add real photos of your storefront and team so people see exactly what they get when they walk in.
What Our Customers Say
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★★★★★
Scott went above and beyond anything we ever could've expected. He didn't just teach our team how to use Claude. He opened our eyes to a whole new way of working. He pulled our entire business together, rebuilt our sales process from the ground up, helped us get payroll organized, and got us ready to launch our new sales team. The real difference for us has been Scott. We're going to keep working with him long-term.
T.J. Reagan·
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★★★★★
Highly recommend Scott and team! They are experts in building business presence in today’s online world.
Andy Cirino· Google
“
★★★★★
Working with Scott has been amazing! His ability to ingest information, understand it, and then help you understand it is second to none. His work ethic is unlike any I've seen. Scott's forward-thinking mindset is incredibly refreshing and helpful. If you want your website to be found more easily, do yourself a favor and talk to Scott and his team. But don't stop there - Scott has a wealth of knowledge that can help you in so many ways.
Eric Lefebvre· Google
Our Services
Custom Website BuildA new site built to rank from day one. Local SEO, AI search readiness, and a working content engine baked in. Live in days, no agency markup.
AI Blog EngineAI-written blog articles published on autopilot. SEO-tuned, brand-voice trained, with custom images and social distribution included. Costs less than a single freelance article per month.
Local SEORank higher in every city you serve. Automated location pages, Google Business Profile sync, heat-map ranking proof, and the technical SEO Google actually rewards.
AI Search VisibilityGet found in ChatGPT, Perplexity, and Google AI Overviews. Schema, content, and site structure tuned for how answer engines cite sources. Free AI readiness audit included.
Google Business Profile SetupWe claim, verify, and fully build out your Google Business Profile so you show up on the map.
Our Work
Trusted Partners
If you run a business in Massachusetts, you know the competition is tight. From Boston to the Berkshires, every storefront is fighting for attention on Google. Most small businesses started with a DIY site that now sits there, invisible. The fix isn't another ad campaign. It's a site that search engines and AI platforms actually want to recommend.
We're connected to the local community through Fisheez, the platform that makes buying and selling safer with optional escrow. That same no-nonsense approach is what we bring to every website we build. If your site isn't pulling its weight, you're not alone. We can fix that.
Your Local Team
Cities we serve in Massachusetts
Recent Articles
64% of Google Searches Are Now Questions—But 75% of Service Businesses Still Optimize for Keywords
Search behavior has fundamentally shifted. 64% of Google searches are now question-based and conversational, yet three-quarters of service businesses still optimize for traditional keywords. Zero-click results and AI answers are fragmenting traffic for those stuck in the old approach—but this creates a massive opportunity for businesses ready to adapt.
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How to Scale Content Production from 5-10 to 50+ Pieces Weekly: The Content Automation Playbook for Service Businesses
Service businesses publishing 20-50 optimized pieces monthly are capturing 3x more qualified leads than competitors stuck at 2-3 pieces. Here's how content automation makes that possible—without sacrificing your brand voice or breaking the budget.
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Why Service Businesses Are Ditching $2,500/Month SEO Retainers for AI-Optimized Automation
Service businesses are abandoning expensive SEO retainers for AI-optimized automation—cutting costs by 90% while generating 3x more leads per dollar. Here's the financial case that's reshaping how competitive industries approach search visibility.
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Why Every Service Needs Its Own Page
Most businesses cram everything they do onto one page. Google reads that as one topic, so you only get found for one thing. When each service gets its own page, you can get found for all of…
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AI Search Optimization Costs 60% Less Than Traditional SEO—Here's What Cincinnati Businesses Actually Pay
The quick answer, plus the stuff most people miss.
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Why Google AI Overviews Never Mention Your Cincinnati Business—And How to Get Cited in 23 Days
Google AI Overviews now appear in 64% of all searches—but your business isn't getting cited. We break down why your competitors show up in AI answers and you don't, plus the technical setup that gets you visible in 23-31 days.
Read more →Frequently Asked Questions
Common situations in Massachusetts
Specific situations we go deeper on for Massachusetts. Tap one to see the full answer.
Local SEO
Can I do SEO myself or do I need to hire someone
Local SEO
Do I need to post on social media for SEO
Custom Website Build
Is it too late to start SEO for my business
Google Business Profile Setup
Should I pay someone to set up my Google Business Profile
Custom Website Build
Why doesn't my website show up for local searches
Custom Website Build
How long does SEO take to work
Custom Website Build
Can I do SEO myself or do I need to hire someone
Custom Website Build
How to choose a good SEO company
Custom Website Build
Do I need to post on social media for SEO
AI Blog Engine
My blog articles don't get found on Google
AI Blog Engine
ChatGPT never mentions my business
Local SEO
How much does SEO actually cost